How Can Social Media Help to Promote Your Brand?



How Can Social Media Help to Promote Your Brand?

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YouTube

     1.      Copy what works
     2.      Put keywords everywhere (descriptions, tags,  titles)
     3.      Copy keywords from popular videos to create a ‘likeness’
     4.      Choose the best thumbnail image
     5.      Customize your channel
     6.      Add your URL to the description
     7.      Create playlists  
     8.      Use multiple calls to action such as:
o   Please rate this video
o   Follow me on…
o   Subscribe to my videos
o   Pleas Post your comments 

Twitter

      1.      Optimise your twitter bio
      2.      Find out your target markets interests and interact with them                   regularly
      3.      Get colleagues involved in engaging with your page
      4.      Tweet regularly
      5.      Ask followers to retweet, comment, mention and like
      6.      Track mentions and respond if appropriate
      7.      Retweet
      8.      Favoriting tweets
      9.      Follow trends/hashtags
      10.  Offer discounts or special deals to followers
      11.   Use images and videos

            

SnapChat

1. Post often
2. Promote your account on other social media
3. Create a sponsored filter
4. Feature user generated content
5. Offer discounts, promotions and exclusives to followers
6. Reply to your followers
7. Post relevant content
8. Drive traffic to your website by adding a link
9. Keep followers up to date
10. Make it personal and friendly

          

     Facebook

1. Make a Facebook Business account
2. Be a place to go for great content
3. Motivate people to interact and buy in to your business
4. Have good customer service and response time
5. Try posting videos
6. Use 'Insights' to understand what works
7. Promote relevant content with target audiences
8. Find new audiences
9. Use the market place and turn fans into customers

Instagram

       1.      Setup your own optimised business Instagram account
       2.      Create popular Instagram posts that users want to follow by:
o   Promoting your product with creative, professional photos
o Avoiding making it look like an advert made to sell
o   Creating unique photos that capture your brands culture
o   Offering promotional and exclusive offers and insider access to followers
       3.      Reach a larger Instagram following by:
o   Including hashtags to widen your 'discoverablility'
o   Sharing your followers tagged photos on your own profile
       4.      Boost engagement and strengthen customer relationships by:
o   Writing interactive captions (e.g asking questions)
o   Contests/ give-aways
o   Responding and giving shout-outs to followers
o   Adding links
      5.      Measure your success by:
o   Tracking when followers most engage with posts and consistently post
o   Using scheduling apps such as ‘Schedugram’ and ‘Latergram’
o   Paying attention to most liked media

Click for more information on how Instagram can help promote your business
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How does Facebook help brand sales?


Facebook allows people to get their products out to a wider audience and to their target market. Facebook gives you an easy way to target a specific customer and engage with them.
By using Facebook, a business can connect with and form a relationship with their audience by making their posts interactive and imaginative, as well as giving exclusive offers to followers which makes products cheaper and enhances this ‘relationship’ between the company and target market.

Click here to see how to use advertising on Facebook to increase sales

Why do companies use twitter?


Twitter offers a selection of different campaign options. These can range from helping to build your following, maximise brand awareness and drive more targeted traffic to your website. You can target your audience by country, gender, language, device and interests, enabling companies to really connect and interact with their target audience, which will help to boost their community.

What is the purpose of a website?


Websites allow companies to share information and products with a wide audience quickly and therefore increases the amount of people see your business. There are three main websites. There is an 'e-commerce site' which produces direct revenue and measurable profit, as well as sales leads. There is a 'lead-generation site' that can be developed and marketed for less and produces qualified, trackable sales leads, and finally a 'credentials site'. This is the simplest sand least expensive option, but it wont help you find new leads or customers.

How can Instagram boost a company’s profile?


The Instagram Business account offers several bonus buttons, which allow users to easily contact and connect with the business, all from the profile page and there is a contact button that, when tapped, pulls up the options to call, send an email or get directions to the business.
The account also allows you to view post engagement and follower demographics so that businesses can develop more applicable posts for their audiences. This is an opportunity for small businesses to grow their audiences and convert viewers into customers without much additional effort on their end.

Why post catwalk shows to YouTube?


By posting catwalk shows to YouTube, it allows more than the select few n the audience to see a collection which allows the designer to gain more support from people other than celebrities. It also means that people can comment on the collection and give feedback and the video could include adds which make money and could be recommended to some people which will increase views.